Netflix Ad Tier Hits 250M Monthly Active Viewers, Doubling Ad Revenue Projections
Netflix’s ad-supported tier now serves over 250 million global monthly active viewers, up from 190 million in November. Over 80% of ad plan members wa...
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Snapchat Introduces AI Sponsored Snaps: Conversational Ads via Chatbots
Snapchat has launched AI Sponsored Snaps, allowing brands to engage users through AI agents in Chat. The feature, first partnered with Experian, lets...
Paramount Skydance Unveils AI-Driven Ad Tech and Pluto TV Overhaul at NYC Upfront Event
Paramount Skydance hosted an exclusive upfront pitch for Omnicom advertisers in NYC, focusing on AI-powered ad tech, Pluto TV’s summer revamp, and Dav...
OpenAI’s ChatGPT Ads Generate $100M in Two Months, Forecast $100B by 2030
OpenAI has raked in $100 million in ad revenue from ChatGPT in just two months, with projections suggesting $2.5 billion by 2026 and $100 billion by 2...