Yeti Ditches Iconic Logo in Bold New Campaign to Broaden Appeal
Yeti is removing its recognizable logo in a new campaign to connect with younger and more diverse consumers. The brand replaces its name with action w...
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How Hailey Bieber’s Rhode Built a Billion-Dollar Beauty Brand in Three Years with Bold Branding
Rhode, the beauty brand founded by Hailey Bieber, achieved a billion-dollar valuation in just three years by blending Swiss minimalism with bold, edit...
Burger King Launches Logo Font Generator for Customizable Branding
Burger King has introduced a new logo font generator that lets users customize its iconic red, rounded letters. The tool, created by Pixel Frame, alig...
Allen Institute Unveils Bold, Playful Rebrand by Legendary Designer Neville Brody
The Allen Institute, founded by Microsoft cofounder Paul Allen, has refreshed its brand identity with a flexible, fluid design by industry legend Nevi...
Maria Sharapova on Her Post-Tennis Career: Deals, Branding, and Lessons from the Court to the Boardroom
Tennis legend Maria Sharapova discusses her transition from athlete to entrepreneur and investor, revealing the high-stakes deals, branding lessons, a...