PulteGroup Boosts Homebuyer Incentives to 10.9% Amid Market Slowdown—CEO Details Impact on Affordability
PulteGroup, a $23 billion homebuilder, has increased its sales incentives to 10.9% in Q1 2026, up from 8.0% in Q1 2025 and 6.3% in Q2 2024. The move a...