Amazon Prime Video is rolling out a new vertical video feed called "Clips," joining competitors like Netflix and Disney Plus in offering short-form content within its streaming app.
The Clips feed will display brief video snippets from shows and movies available on the platform. Users can scroll through the feed on the app's homepage, where a dedicated carousel presents these clips. Each time a user visits the feed, the content is personalized based on their viewing history, ensuring fresh recommendations.
Prime Video previously experimented with a TikTok-style feed focused solely on NBA game highlights. The new Clips feed expands this concept to include a broader range of content, including clips from popular shows and movies.
In addition to watching snippets, users can take immediate action from the Clips feed. Options include adding shows or movies to their watchlist for later viewing, renting the full title, or purchasing it outright.
The introduction of the Clips feed reflects a growing trend among streaming platforms to engage users with bite-sized content, catering to shorter attention spans and providing quick entertainment options.
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