Bose has introduced three new home audio products, positioning itself as a direct competitor to Sonos. The lineup includes the $299 Lifestyle Ultra speaker, a $1,099 Ultra soundbar, and an $899 subwoofer.

On October 12, 2023, at a staged home on Manhattan’s Upper West Side, a reviewer tested these devices. The setup featured a small, beige-colored smart speaker placed on a trio of arched midcentury storage cabinets. Flanking the speaker were two tall, curved white screens. The reviewer noted the couch was slightly too low and deep for optimal listening.

The new Lifestyle Ultra speaker is Bose’s answer to the Sonos Era 100, offering versatile configurations. It can function as a standalone speaker, a stereo pair, or as rear speakers in an Atmos setup. The Ultra soundbar and subwoofer complement the system, providing a comprehensive home audio solution.

Bose’s new products aim to challenge Sonos in the competitive home audio market, addressing gaps in Sonos’ recent offerings. The company’s latest lineup emphasizes versatility, performance, and direct competition with established brands.

Source: The Verge