Are you struggling to find affordable tickets for the World Cup 2026 final? Donald Trump’s business partners have an unconventional solution: invest in the $TRUMP meme coin, which has plummeted from a peak of $74 per coin to just $2.25 as of Friday.

To boost interest in the struggling cryptocurrency, Trump attended an exclusive gala at Mar-a-Lago last month for top coin holders. However, the initiative failed to significantly revive the coin’s value.

Now, the team behind $TRUMP is rolling out a new incentive: a chance to win VIP box seats at the World Football 2026 final in July. The official website describes the prize as:

“This Summer, Top Members Earn an Extraordinary 3-Day VIP Experience with a Private Luxury Suite at the World Football 2026 Final Game.”

The promotion is tied to a newly launched $TRUMP coin club, managed by Trump associate Bill Zanker. The club offers exclusive perks to top-ranking members, with the first details now available. The 19 highest-ranking members will receive invitations to a three-day celebration during the World Cup final.

While the exact ranking criteria remain unclear, they appear to combine the number of coins owned and the duration of ownership.

VIP Perks for $TRUMP Coin Holders

  • Access to a luxury stadium suite
  • Three nights at the St. Regis hotel
  • Chauffeur-driven transportation to the stadium
  • Invitation to a gala event
  • Entry to an “elite” afterparty
  • “Exclusive World Cup nightclub access”

The website features an AI-generated illustration of a generic stadium, where guests dine facing away from the game. Notably, one figure wears a red hat with “$TRUMP” instead of “MAKE AMERICA GREAT AGAIN,” signaling the coin’s political ties.

Questions Surrounding FIFA and the Promotion

Neither FIFA nor the organizers of the $TRUMP coin club have responded to requests for clarification on the “World Cup nightclub” or whether the gala and afterparty are official FIFA events. The website’s fine print explicitly states that FIFA and the World Cup are not affiliated with the $TRUMP coin promotion.

However, the promotion aligns with broader criticisms of FIFA’s ticket sales strategy, which heavily favors high-end hospitality packages. Trump has cultivated a close relationship with FIFA president Gianni Infantino, who controversially awarded Trump a “peace prize.”

Is the $TRUMP Coin a Bargain for World Cup Access?

Currently, the cheapest seats for the World Cup final on StubHub are priced around $8,700. While the $TRUMP coin promotion promises luxury and exclusivity, its rapidly declining value may make it an unexpectedly affordable route to the big game.