Reddit’s Mobile Website Now Blocked by Giant App Popup

Reddit has introduced a disruptive popup on its mobile website that prevents users from accessing the site unless they download the company’s app. The popup blocks scrolling and clicking, making the mobile web experience unusable for many visitors.

Why Reddit Is Pushing the Popup

A Reddit spokesperson confirmed the company is testing the popup with a small group of frequent mobile web users. The company claims the app provides a better experience for these users but did not address why it chose to disable the website instead.

“We’re testing this with a small subset of frequent mobile web users because they’re already familiar with Reddit and we’ve seen that the experience is much better for them in the app.”
— Reddit spokesperson

Who Is Affected by the Popup?

Reddit’s popup does not appear for all users—only those who visit the site frequently. This suggests the company is tracking user behavior and targeting its most engaged visitors with the disruptive popup.

How to Bypass Reddit’s App Popup

Users have discovered a workaround: clearing the browser’s cache and cookies restores access to the mobile website. This method resets the site’s tracking, making it appear as if the user is a new visitor. The technique works on mobile browsers.

Why Is Reddit Targeting Its Most Active Users?

Reddit’s decision to push the popup to frequent users may be linked to financial pressures. The company is reportedly under intense scrutiny, which could explain its aggressive push to convert mobile web users to its app.

Will the Popup Get Worse?

While the current popup only affects frequent users, Reddit could expand it to all visitors in the future. For now, clearing cache and cookies remains the most effective way to avoid the popup.

What Do Reddit Users Think?

Reddit users have expressed frustration with the popup, criticizing the company for sabotaging its mobile website. Many users prefer the web version for reasons such as avoiding tracking, not wanting to install another app, or simply disliking the app’s functionality.

Have you found a better way to avoid Reddit’s popup? Share your tips or insights with us at [email protected]. We can keep your identity anonymous.

More on Reddit’s Mobile Website Issues

Source: Futurism