Calbee Switches Iconic Snack Packaging to Grayscale Amid Middle East Supply Crises

Japanese snacks are globally renowned for their bold flavors and eye-catching packaging. Now, geopolitical instability is forcing one of Japan’s largest snack producers to scale back its vibrant designs—at least for the time being.

Tokyo-based Calbee, the country’s biggest snack maker, announced on Tuesday that it will temporarily shift its packaging from colorful to grayscale for 14 product variants, including Potato Chips, Kappa Ebisen, and Frugra snacks. The new monochrome packaging will start appearing on shelves the week of May 25.

“Calbee will continue to respond flexibly and promptly to changes in its operating environment, including geopolitical risks, and remains committed to maintaining a stable supply of safe, high‑quality products. We ask for your understanding and continued support.”

The company cited “supply instability affecting certain raw materials amid ongoing tensions in the Middle East” as the reason for the change. The goal is to help maintain a stable supply of products during the disruption.

Reports indicate the decision follows disruptions to naphtha, a crude oil derivative used in packaging and printer ink. Japan imports approximately 40% of its naphtha from the Middle East, making the region a critical supply source.

Government Response to Naphtha Shortages

Japanese officials have reassured the public about the nation’s supply stability, including plans to boost domestic production and diversify imports from countries such as the US, Peru, and Algeria.

“Adequate supplies of the naphtha ink ingredient have been secured for important functions in Japan. We are working with major corporations to ensure naphtha is imported by routes other than through the Strait of Hormuz,” said Japanese government spokesperson Kei Sato during a press briefing on Tuesday.

Broader Economic Impact

Calbee is not alone in facing challenges due to Middle East supply disruptions. Airlines worldwide are also struggling with rising fuel costs, which have led to higher air travel prices.