Microsoft has made a bold move in gaming branding, officially rebranding Xbox to XBOX following a fan-driven decision.
Xbox CEO Asha Sharma conducted a poll on X (formerly Twitter) earlier this week, asking followers whether Microsoft should use Xbox or XBOX. The results overwhelmingly favored XBOX, prompting the company to rename its official X account accordingly.
While the rebranding is now live on X, Microsoft has not yet updated its accounts on Threads or Bluesky. Industry observers expect these platforms to reflect the new branding in the near future if the rebranding proceeds as planned.
This change marks a return to Xbox’s original visual identity. The first Xbox console’s logo was presented in all caps, and Microsoft has periodically revisited this design choice over the years.
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