Motor City Golf Club Unveils New Brand Identity and Logo as TGL's First Expansion Team

DETROIT — January 09, 2025 — The Detroit Pistons aren’t the only team making headlines in the Motor City. While the NBA team secured a crucial win against the Orlando Magic on Wednesday, their neighbors across the sports landscape made their own splash on Thursday.

TGL, the innovative golf league, announced that its newest expansion team, Motor City Golf Club (MCGC), has officially unveiled its brand identity and logo. This marks a significant milestone as MCGC becomes TGL’s first expansion team.

The team’s identity draws deeply from Detroit’s storied history as the “Motor City”, blending its automotive legacy with the city’s rich golf culture. The brand aesthetic pays homage to Detroit’s deep-rooted traditions in both motor racing and golf, emphasizing themes of speed, design, and mechanical excellence.

“As TGL’s first expansion team, we’re thrilled to reveal a new brand that embodies Detroit and takes a major step to bringing Motor City Golf Club to life,” said Michael Hamp, Team Governor of MCGC. “We wanted the brand to feel like its home city while honoring Detroit’s pride, culture of design and innovation. We also aimed to establish an identity and team colors that stand proudly alongside Detroit’s celebrated sports logos. We couldn’t be more pleased with the result and we feel the MCGC logo represents the history of our city and sits uniquely amongst the other teams in the TGL landscape.”

“Detroit is one of America’s great sports cities, and Motor City Golf Club brings a level of passion and pride that will elevate the entire TGL experience,” said Peter Jung, CMO of TMRW Sports. “That, combined with an ownership group featuring respected leaders and icons across professional sports, makes this a powerful addition to the league. Motor City Golf Club represents exactly what TGL sees in its future — a community-driven team that will inevitably grow TGL’s momentum and connect new fans to the game.”

The MCGC logo features a distinctive checkered flag design, a nod to Detroit’s automotive heritage and the thrill of competition. The visual identity captures the essence of the team’s mission: to celebrate Detroit’s unique blend of speed, innovation, and sportsmanship.