Apple has introduced a new verification requirement for customers purchasing discounted products through its education store in the United States. The change applies to all eligible products, including the Apple Watch Series 11, which is now available at education pricing for the first time.

According to a pop-up message displayed on Apple’s education webstore, customers must verify their eligibility as students, parents, or teachers. The verification process is handled through Unidays, a third-party service Apple has already implemented in other regions, including the UK.

Global Expansion of Apple’s Education Discount Verification

Apple’s shift to mandatory verification is not limited to the US. Apple Insider reports that Unidays is now being rolled out to customers in additional countries, including:

  • Canada
  • Australia
  • Hong Kong
  • Turkey
  • Chile

Eligible customers in these regions can verify their status via email through the Unidays platform to access education discounts.

How the Verification Process Works

When visiting Apple’s education store, customers will see a prompt directing them to Unidays for verification. The process involves:

  • Entering a valid educational email address or other qualifying credentials.
  • Completing identity verification through Unidays’ secure system.
  • Receiving confirmation to proceed with discounted purchases.

This system aims to prevent misuse of education discounts while ensuring legitimate students, parents, and educators can access the savings.

Why Apple Is Enforcing Verification

The move aligns with Apple’s efforts to maintain the integrity of its education pricing program. By requiring third-party verification, Apple can reduce fraudulent claims and ensure discounts are reserved for those who qualify. The inclusion of Apple Watch models in the program reflects the company’s push to make its wearables more accessible to students and educators.

Source: The Verge