NBC Sports Ready to Negotiate NFL Broadcast Deal When League Initiates Talks

The NFL has begun renegotiating its current portfolio of broadcast deals, starting with discussions with CBS. Once a new contract is secured with CBS, the league is expected to proceed with negotiations for its remaining broadcast partners—including NBC.

In a recent appearance on The Varsity podcast with John Ourand of Puck, NBC Sports president of acquisitions Jon Miller addressed NBC’s stance on the NFL’s broadcast future. When asked, “Where does NBC stand with the NFL right now?” Miller responded:

"The NFL is obviously a hugely important part of our ecosystem. We’ve been very proud of our relationship with them, and obviously the success speaks for itself. At the right time, when the NFL decides they want to have a conversation with us, our leadership will sit down with them. We put a very strong product out there that they recognize. It’s not a coincidence that Sunday Night Football has been the number one show on television. But I don’t have a crystal ball. I don’t know when the NFL is going to come to us."

NBC currently holds an NFL broadcast contract that extends through 2033. However, the NFL retains the option to opt out of the agreement after the 2029 season, which industry analysts widely expect it to exercise.

This round of negotiations differs from past cycles in a key way: the NFL is reportedly planning to seek an immediate increase in broadcast fees, rather than waiting until the 2030 contract renewal period. This shift could introduce complexity into the discussions with all broadcast partners, including NBC.

For now, NBC remains in a holding pattern, awaiting the NFL’s signal to begin formal talks. The network also licenses all ProFootballTalk (PFT) content but does not own the outlet. Additionally, it is noted that NBC has consistently provided full editorial independence to PFT since the partnership began on July 1, 2009.