Nintendo Announces Price Increases for Switch, Switch 2, and Card Products Worldwide

Nintendo has announced price increases for its Switch and Switch 2 consoles, as well as its Hanafuda and playing cards in Japan. The company attributes these adjustments to current market conditions, including factors such as AI-driven RAM shortages, global tariffs, and elevated shipping costs due to geopolitical tensions.

The price increases for the Switch and Switch 2 consoles will take effect in the US and Canada on September 1, 2026. In Japan, the changes will begin as early as May 25, 2026. Nintendo Switch Online membership prices in Japan will also see adjustments, with the updates rolling out on July 1, 2026.

Price Increases for Nintendo Switch and Switch 2 Consoles

The price adjustments for the Switch and Switch 2 consoles vary by region:

• Canada: Nintendo Switch 2 increases from CAD$629.99 to CAD$679.99.
• Europe: Nintendo Switch 2 increases from €469.99 to €499.99.
• Japan:
  • Nintendo Switch: ¥32,978 to ¥43,980
  • Nintendo Switch Lite: ¥21,978 to ¥29,980
  • Nintendo Switch OLED: ¥37,980 to ¥47,980
  • Nintendo Switch 2 Japanese-Language System: ¥49,980 to ¥59,980
• US: Nintendo Switch 2 increases from $449.99 to $499.99.

Nintendo Switch Online Membership Price Changes in Japan

Nintendo Switch Online membership prices in Japan will also increase, with the following adjustments taking effect on July 1, 2026:

• 12-month individual standard membership: ¥3,000 (previously ¥2,400)
• 12-month family membership: ¥5,800 (previously ¥4,500)
• 12-month individual membership with Expansion Pack: ¥5,900
• 12-month family membership with Expansion Pack: ¥9,900

Price Increases for Nintendo Playing Cards and Hanafuda in Japan

Nintendo will also raise prices for its playing cards and Hanafuda products in Japan, citing increased material costs. The affected products include:

• Nintendo Standard Playing Cards
• Character Playing Cards based on Kirby, The Legend of Zelda, Splatoon, and Super Mario
• Daitoryo Hanafuda and Kabufuda
• Mario Hanafuda
• Marufuku Tengu
• Miyako no Hana

The price increases for these card products will take effect on May 25, 2026.

Key Dates for Nintendo Price Increases

• May 25, 2026: Price increases for Nintendo playing cards and Hanafuda in Japan, as well as Switch and Switch 2 consoles in Japan.
• July 1, 2026: Nintendo Switch Online membership price increases in Japan.
• September 1, 2026: Price increases for Nintendo Switch and Switch 2 consoles in the US and Canada.

These price adjustments follow similar increases by Sony for its PlayStation devices, including the PS5 and PlayStation Portal.