Sam Altman’s identity verification startup, Tools for Humanity, has unveiled a new feature called Concert Kit to help musicians and artists combat ticket scalping by bots. The tool leverages the company’s World ID system, which uses eye and facial scans to create a digital 'proof of human' signature stored on users’ mobile devices.
World ID functions like a 'human passport for the internet,' allowing users to verify their identity on apps and websites without revealing personal details, according to Tiago Sada, Chief Product Officer at Tools for Humanity. Speaking to Engadget, Sada explained,
"It's basically like a little human passport for the internet that lets you prove on apps and websites that you are a real and unique human without revealing anything about yourself."
Concert Kit enables artists to set aside a specific number of tickets exclusively for World ID-verified users. Fans with a World ID can then use their verification to purchase tickets on platforms like Ticketmaster, Eventbrite, and AXS. Since World ID is limited to real humans, the system aims to block scalping bots that have disrupted the ticket-buying process for years.
Artists retain control over the verification level required for their fans. The World ID app also allows users to verify their identity via a selfie if they lack access to an orb scanner.
Bruno Mars to Test Concert Kit on Upcoming World Tour
While the full impact of Concert Kit on the scalping problem remains uncertain, Bruno Mars is set to pilot the solution during his upcoming world tour. The number of tickets reserved for World ID-verified fans has not yet been disclosed. Concert Kit is now available to other artists as well.
World ID Expands with New Integrations
Concert Kit is one of several updates announced by Tools for Humanity at an event in San Francisco. The company also revealed new integrations for World ID, including:
- Tinder: The dating app, which previously tested World ID for age verification in Japan, will now roll out the feature globally. In the US, it will indicate whether a profile is verified as a real human rather than a bot. Verified profiles will receive a badge as an additional authenticity signal.
- Zoom and DocuSign: These platforms will support World ID to help businesses verify that participants in video calls or signatories on documents are real people—not deepfakes or bots.
Additionally, Tools for Humanity introduced a standalone app for World ID, expanding accessibility beyond orb-based verification.