Solana Casino Luck.io Collapses After $500K Monthly Influencer Spend

Luck.io, a casino operating on Solana’s blockchain, announced its shutdown in 2026 after allocating up to $500,000 per month to influencer marketing throughout 2025. The team urged players to withdraw their funds immediately.

The project’s self-published review, framed as an eulogy, celebrated its rapid growth despite its collapse.

"What started as a concept soon became the largest and fastest growing on-chain casino," a spokesperson stated, adding that "the concept works" and its technology should "find a new home in the near future."

In June 2025, DL News reported that Luck.io was among the most aggressive spenders in Solana’s gambling sector, paying key opinion leaders up to half a million dollars monthly. Influencers like Ansem, FaZe Banks, and Sol Jakey promoted the casino to their millions of followers.

Another Solana casino dies

Ansem shared his Luck.io promotion in May 2025, claiming it would "be the first product in the degen space" where users "maintain control of all their funds at all times" and games are "provably fair." However, these claims were not unique to Luck.io, as many blockchain casinos offered similar features.

The casino’s homepage highlighted $1.2 billion wagered across 286 million lifetime bets before its shutdown. Its pitch emphasized that every bet and payout would settle transparently on Solana’s blockchain.

These promises were undermined by allegations of flawed technology. Foobar, founder of Selvlabs, publicly criticized Luck.io’s code, stating it was neither immutable nor publicly verifiable. Reports suggested its audit was conducted via private email rather than GitHub.

Crypto casino Luckio under fire for shady code, $500K influencer deals

Another prominent crypto influencer, Cobie, alleged that Luck.io’s operators had ties to Rollbit, a centralized crypto casino whose RLB token traded 75% below its November 2023 peak. Luck.io later admitted this connection in a buried X (formerly Twitter) thread, revealing shared backers with Rollbit.

Rollbit’s revenue plummeted in early 2025, with daily earnings dropping 90% from its February peak of over $3 million by June 2025. Similarly, Luck.io’s influencer-driven growth struggled to survive the prolonged crypto bear market.