Netflix Unveils $325 Billion Global Economic Impact with The Netflix Effect Website Launch

Netflix Launches The Netflix Effect to Highlight Global Economic Impact

Netflix has introduced The Netflix Effect, a new website dedicated to showcasing the economic, cultural, and social impact of its TV series and films worldwide. Over the past decade, the streaming giant has invested over $135 billion in productions filmed in 4,500 cities and towns across more than 50 countries.

Netflix’s $325 Billion Contribution to the Global Economy

This investment has contributed over $325 billion to the global economy, while creating more than 425,000 production jobs and over 700,000 additional opportunities for extras and day workers. Netflix has also partnered with over 2,000 production companies and hundreds of vendors, including caterers, historical advisors, and more.

Training Programs Empower 90,000 Across 75 Countries

The company has launched training initiatives, such as the Netflix Up Level Production Accounting Training Program, which has reached over 90,000 participants globally. Graduates of the program have gone on to work on Netflix series like “Ransom Canyon”, filmed in New Mexico.

“These days, the entertainment business is changing even faster than when we started — which is why, as we look ahead to the next decade, we’ll keep investing in the relationships we’ve built with the creators we work with, the communities we depend on and the fans who love to watch. To me, that’s what the Netflix Effect is all about. And while I’m proud of everything we’ve done together, I’m even more excited about what comes next.”

Ted Sarandos, Netflix Co-CEO

Major Netflix Productions Drive Economic Growth

U.S. Productions: Jobs, GDP, and Local Impact

Netflix highlighted several productions with significant economic contributions:

• “Stranger Things” supported over 8,000 jobs and contributed $1.4 billion to U.S. GDP across its five-season run. The final season alone employed over 200 stunt performers and contracted over 3,800 vendors from nearly every state.
• “The Lincoln Lawyer” contributed over $425 million to California’s economy across four seasons, employing over 4,300 cast and crew and filming at over 50 locations in Los Angeles, including Dodger Stadium and Grand Central Market.
• “Beverly Hills Cop: Axel F” brought $140 million to California’s economy, employing over 2,000 cast and crew and hiring more than 900 vendors.
• “Ransom Canyon” has led to the hiring of over 700 local jobs in Albuquerque.

International Success Stories

Netflix also highlighted the global impact of its international productions:

• “Bridgerton” contributed over £275 million to the U.K. economy across its first three seasons.
• “Alice in Borderland” contributed over ¥12 billion to Japan’s economy across three seasons.
• “Lupin” contributed over €90 million to France’s economy.

The streamer operates a production hub in Strängnäs, Sweden, where it films all European pod episodes of “Love Is Blind”. The series’ 10 seasons shot there have generated over 50 million global views.

Netflix’s Global Reach and Multilingual Content

Netflix’s films and series are dubbed in 36 languages with subtitles in 33 languages. Non-English language titles now represent more than a third of all viewing on the platform, up from less than a tenth a decade ago. Approximately 80% of Netflix’s members have watched Korean content.