Toyota Land Cruiser FJ Launches in Japan at $28,500, Smaller Than RAV4

Toyota has officially launched the Land Cruiser FJ in the Japanese market, offering a new entry point into the iconic SUV lineup. The ladder-frame SUV is priced at ¥4,500,100 ($28,500), positioning it competitively against the cheapest RAV4 Hybrid in Japan, specifically the Adventure trim.

Within the Land Cruiser family, the FJ undercuts the classic 70 Series by ¥299,900 ($1,900) and the larger 250 Series by ¥1,279,300 ($8,100), making it the most accessible Land Cruiser yet.

Land Cruiser FJ Specifications and Features

The Land Cruiser FJ is built on Toyota’s IMV ladder-frame architecture, which also underpins the Hilux pickup. The Japanese-spec model measures 4,575 mm (180.1 inches) in length with a 2,580 mm (101.6 inches) wheelbase, making it slightly smaller than a RAV4.

The SUV is offered in a single fully-loaded trim with one powertrain option at launch:

• Engine: 2.7-liter naturally-aspirated four-cylinder
• Power: 161 hp (120 kW / 163 PS)
• Torque: 246 Nm (181 lb-ft)
• Transmission: Six-speed automatic
• Drivetrain: Part-time 4WD with rear differential lock

Standard Equipment

• 7-inch digital instrument cluster
• 12.3-inch infotainment display
• Bi-Beam LED headlights
• 18-inch alloy wheels (Matte Black finish)
• Heated seats and steering wheel
• Toyota Safety Sense ADAS suite
• Synthetic leather upholstery (interior only in black)

Five paint options are available, including the Smoky Blue shown in press images.

Future Updates and Accessories

Toyota has not disclosed future plans for the Land Cruiser FJ, but reports suggest the potential addition of a mild-hybrid 2.8-liter turbodiesel to the lineup, though this is not expected before 2029.

For those looking to customize their FJ, Toyota, ARB, and Modellista offer a range of accessories, including:

• Roof racks
• Side steps
• Rugged bodykits
• Custom alloy wheels
• Various storage solutions

Companion Vehicle: Land Hopper

Toyota has also announced the Land Hopper, a foldable three-wheeled electric personal mobility vehicle designed as a companion to the Land Cruiser FJ. The Land Hopper is set to launch in spring 2027, with pricing to be announced later.

Global Availability

The Japanese launch of the Land Cruiser FJ follows its earlier arrival in Thailand, where it is produced. The Thai-spec model is priced at 1,269,000 Baht ($39,200), which is $10,700 more expensive than the Japanese version.