Xbox CEO Asha Sharma held an all-hands meeting this morning to outline her vision for the "return of Xbox" to employees. During the session, Sharma discussed plans to rebrand Microsoft Gaming back to Xbox, signaling a renewed focus on the brand.
In addition to the rebranding, Sharma revealed that Xbox is considering a reevaluation of its approach to exclusive games and windowed releases. This move comes amid growing discussions among Xbox fans, who have expressed concerns following Microsoft’s recent decisions to port games to PlayStation and Nintendo Switch.
While Sharma did not commit to a definitive return to Xbox exclusives, she emphasized a broader reassessment of the company’s strategies.
"Along the way, we will reevaluate our approach to exclusivity, windowing, and AI, and share more as we learn and decide."
No firm timeline or specific changes were announced, leaving fans and industry observers to await further updates.
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