How TikTok’s Commercial Music Library Turns Viral Songs into Brand Revenue Streams
British DJ Nimino’s track 'Orla' has been used in nearly 150,000 TikTok videos since March, generating revenue through TikTok’s Commercial Music Libra...
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How Gen Z Film Distributor Peter Gold Leveraged Social Media to Launch 'Our Hero Balthazar' Theatrical Release
Peter Gold, a 26-year-old Gen Z film distributor, launched his own distribution company, WG Pictures, to secure a theatrical release for the indie dra...
Dan Bongino Leverages 'Clippers' in Unconventional Return to Video Podcasting
Dan Bongino, former FBI second-in-command, returned to video podcasting in 2024 with a bold promotional strategy. After leaving his role in January, h...
Snapchat Introduces AI Sponsored Snaps: Conversational Ads via Chatbots
Snapchat has launched AI Sponsored Snaps, allowing brands to engage users through AI agents in Chat. The feature, first partnered with Experian, lets...
Ice Spice Turns McDonald's Incident Into Fast Food Brand War with Wendy's Jibe
Rapper Ice Spice faced an unprovoked attack at a McDonald's, which she later referenced in a viral social media post joking that 'This wouldn't happen...