Amazon has expanded its built-in price tracking feature to display a full year of price history for products. This update allows users to see how prices have fluctuated over the past 12 months, providing deeper insights into purchasing decisions.
To access the feature, users can open the Amazon app and select the "Price history" button located next to an item’s current price. Alternatively, they can ask Rufus, Amazon’s AI assistant, to retrieve the price history.
The expansion comes just weeks before Amazon’s annual Prime Day event, a major sales period for the retail giant. The timing is notable as the update arrives amid ongoing legal scrutiny.
California Attorney General Rob Bonta recently filed a lawsuit against Amazon, accusing the company of engaging in price fixing. In the lawsuit, Bonta alleges that Amazon pressured vendors to raise prices at other retailers in the days leading up to major sales events like Prime Day. The lawsuit also claims Amazon "bullied vendors to inflate prices," according to a report by The Verge.
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