tech industry Apple Tim Cook John Ternus Apple CEO Apple leadership Steve Jobs Apple hardware

Apple is poised for a transformative era as Tim Cook steps down as CEO in September 2024, ending his 13-year tenure at the helm of the tech giant. Cook, who succeeded Steve Jobs in 2011, will be succeeded by John Ternus, Apple’s current head of hardware.

This leadership change represents more than a routine transition—it signals Apple’s evolution beyond an executive team handpicked by Jobs. Cook’s departure reduces the ranks of Apple’s original inner circle, a group that once defined the company’s direction under its co-founder.

Among the few remaining leaders from Jobs’ era is Eddy Cue, Apple’s senior vice president of services. Cue, who joined Apple in 1989, has described Jobs as a “family member” to him. Another key figure is Phil Schiller, the longtime marketing executive who played a pivotal role in Apple’s branding and product launches.

The shift in leadership comes at a critical juncture for Apple, as the company continues to expand its services, hardware, and AI-driven innovations. Ternus, who has overseen Apple’s hardware division since 2021, is expected to bring a fresh perspective to the role of CEO.

Source: The Verge
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