Bentley Unveils Ultra-Luxury Bentayga EWB Chalet Edition with Influencer Collaboration

In a surprising move, Bentley has collaborated with a social media influencer to create a limited-edition luxury SUV. The partnership with Gstaad Guy resulted in the Bentayga EWB Chalet Edition, a bespoke model blending exclusivity with high-end craftsmanship.

The Bentayga EWB Chalet Edition, designed by Bentley’s Mulliner division, introduces a range of custom features. The exterior showcases an exclusive Light Tudor Grey paint job, a process requiring over 60 hours of meticulous application. Complementing the paint are a Fireglow lower accent, Chalet Edition badging, and animated welcome lights.

Luxurious Interior Details

The four-seat cabin features a two-tone brown leather interior with diamond-quilted backrests, Fireglow piping, and “The Chalet” badging. The Liquid Amber open-pore wood dash includes a laser-etched cabin motif, while tweed accents adorn door and console pockets. Additional premium touches include special sill plates, brown speaker grilles, a rear center console, and an alpine flower motif embroidered on headrests and rear seat pillows.

Performance Specifications

While Bentley did not disclose performance details for the Chalet Edition, the base Bentayga EWB is powered by a twin-turbo 4.0-liter V8 engine producing 542 hp (404 kW / 550 PS) and 568 lb-ft (770 Nm) of torque. Paired with an eight-speed automatic transmission and all-wheel drive, the SUV accelerates from 0-60 mph (0-96 km/h) in 4.5 seconds and reaches a top speed of 180 mph (290 km/h).

Influencer Collaboration Insights

Gstaad Guy, described by Bentley as a “celebrated social media personality,” has a significant online presence with 1.7 million followers on Instagram and 1.3 million on TikTok. Bentley highlights that his audience includes a high concentration of ultra-high-net-worth individuals, making him an ideal collaborator for a luxury brand like Bentley.