Cowboys safety Caleb Downs, selected 11th overall in the 2026 NFL Draft, currently holds the top-selling rookie jersey among all first-year players, according to Fanatics data reported by Fox Sports.
The rankings, released Friday, highlight the most popular rookie jerseys following the 2026 draft. Here’s the full top ten:
- (1) Caleb Downs (Cowboys S)
- (2) Jacob Rodriguez (Dolphins LB)
- (3) Malachi Lawrence (Cowboys LB)
- (4) Drew Allar (Steelers QB, 3rd round)
- (5) Fernando Mendoza (Raiders QB, No. 1 overall)
- (6) Chris Johnson (Dolphins CB)
- (7) Jeremiyah Love (Cardinals RB)
- (8) Caleb Lomu (Patriots OL)
- (9) Dillon Thieneman (Bears S)
- (10) David Bailey (Jets LB)
Why Downs Leads the List
The strong sales for Downs and other Cowboys rookies may reflect fan confidence in the team’s future. Dallas boasts one of the league’s best offenses, and minimal defensive improvements could position the team as a Super Bowl contender.
Similarly, the Dolphins’ presence of two rookies in the top six aligns with the optimism surrounding their new leadership: GM Jon-Eric Sullivan and head coach Jeff Hafley, who are leading a fresh era for the franchise.
Notable Absences and Trends
Surprisingly, none of the four first-round receivers made the list, and Rams quarterback Ty Simpson—despite being a top pick—did not rank, likely due to his projected role behind veteran starter Matthew Stafford for one or more seasons.
Fanatics notes that these rankings are preliminary and will shift as 2026 depth charts are finalized and regular-season games begin. Players who earn significant playing time and perform well are expected to see a sharp rise in jersey sales.
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