Disney CEO Josh D'Amaro has outlined a bold, yet confusing, vision for the future of Disney Plus, positioning it as the company's "immersive, interactive digital centerpiece."
Historically, Disney fans immersed themselves in the company's fictional worlds through movies or visits to theme parks. However, D'Amaro now sees Disney Plus evolving into "the primary relationship between Disney and its fans."
During a recent investor call, D'Amaro framed Disney Plus and Disney's parks as complementary experiences where fans spend money while engaging with the company's characters and worlds. He described both as places where people visit to connect with Disney's offerings.