Six months after its launch, research firm Antenna estimates that the Howdy streaming service has surpassed 1 million subscribers.
Roku introduced Howdy in August as a subscription video-on-demand (SVOD) service priced at $3 per month with no commercials.
In a recent announcement, Antenna reported that nearly 300,000 people signed up for Howdy in August, the month of its debut. The service continued to grow steadily, adding 100,000 subscribers each subsequent month.
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