For the second year in a row, Netflix’s ad-supported tier has more than doubled its monthly viewer base. During its 2026 upfront presentation, the streaming giant revealed that its $8.99-per-month plan now reaches over 250 million people worldwide. This marks a significant increase from the 94 million users reported last year.
The service also reported earning $1.5 billion from ads in 2025, underscoring the rapid monetization of its ad-supported model. Netflix is now expanding ad placements across additional areas of its platform.
Starting in 2024, Netflix will begin showing ads in the vertical video feed it recently launched on its mobile app. Additionally, the company will introduce ads within its expanding lineup of podcasts, which it began integrating into the platform late last year.
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