King Bach, one of TikTok’s most-followed creators with 28.4 million followers, has signed a deal with Creator TV to develop an original, poker-focused series titled "Straight King High Flush". Additionally, his existing library of videos will be reformatted into a sketch show called "The King Bach Show".
These shows will be available on Creator TV’s free ad-supported TV (FAST) partners, including Plex, Sling Freestream, and LiveTVx.
Why Creators Are Turning to FAST Platforms
Bach emphasized the untapped potential of his content, stating:
"It doesn’t matter how many followers you have or how many views you have. There’s always somebody who hasn’t seen it."
Creator TV, a company that repackages creator content into half-hour episodes, handles all aspects of production—ensuring proper length, compliance with standards, and cleared music rights. This allows creators to earn new revenue streams without producing much new content, while streamers gain affordable, ready-made programming.
How the Model Benefits Creators and Streamers
According to Charlie Ibarra, co-founder and head of content at Sabio’s Creator TV:
"[Creators] can’t quite control the platforms or the algorithms. What we’re doing is we’re building a model that creates and offers a bit more consistency in how their content and how their stories are programmed and consumed, and this creates opportunities for them to build deeper and more durable audience relationships."
A more reliable revenue model is critical for creators like Bach, who face intense labor and time demands in comedy production. Bach, an actor with roles in Netflix’s "The Babysitter" and "To All the Boys I’ve Loved Before", is also set to star in upcoming films including "Goodbye Girl," "Road House 2," and "Violent Night 2."
Such deals provide financial and creative flexibility, allowing Bach to focus on his projects without financial strain.
The Future of TV Syndication
Companies like Creator TV are modernizing TV syndication by repurposing creator content for streaming platforms. This strategy allows Hollywood to profit from existing intellectual property while giving creators new monetization avenues.
For more insights, check out the full interview with Bach and Ibarra.
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