New Glow-in-the-Dark Sadako Figure from CCP Japan Arrives in 2026

CCP Japan has announced the upcoming release of two new Middle Size Series (MSS) Sadako figures, including a glow-in-the-dark variant. Both versions are scheduled to debut in Japan in September 2026.

The standard edition is priced at ¥5,280 (~$34), while the glow-in-the-dark version costs ¥5,610 (~$36). Retailers such as AmiAmi and Big Bad Toy Store are among the first to offer worldwide shipping for pre-orders.

Design and Features

The figures are based on the original Japanese depiction of Sadako but share similarities with the US remake. Standing at approximately 5 inches (13 cm) tall, both figures adopt a chibi-style approach, featuring Sadako in her iconic white dress with long black hair covering her face.

The standard version includes a detailed paint job with red accents at the tips of her fingers and toes, along with defined hair and skin tones. In contrast, the glow-in-the-dark variant has a translucent yellow base, black tones in her hair and dress edges, and pink accents on her fingernails and toenails.

Visual Previews

Official promotional images showcase both the standard and glow-in-the-dark versions side by side:

• Standard version:
• Glow-in-the-dark version:

Sadako in Pop Culture

Sadako, the iconic character from The Ring, remains a popular figure in merchandise, appearing on keychains, shirts, and collectibles. Recent releases include a Bandai Namco prize figure that depicts her emerging from a flatscreen TV, allowing for interactive display.

Release Details

The CCP Japan MSS Sadako figures, including both standard and glow-in-the-dark versions, will be available in Japan starting September 2026. Some international retailers have already opened pre-order listings with global shipping options.

While the original The Ring movie and book achieved worldwide success, the latest installment, Sadako DX, was released exclusively in Japan.