NEW ORLEANS, LOUISIANA — FEBRUARY 06, 2025: Greg Olsen speaks on radio row prior to Super Bowl LIX at the Ernest Morial Convention Center. (Photo by Aaron J. Thornton/Getty Images)
The stigma surrounding prostate cancer screenings is a serious issue. Many men avoid testing due to discomfort or misconceptions, yet the risks are undeniable: 1 in 8 people with a prostate will be diagnosed with prostate cancer in their lifetime.
Early detection is critical. When prostate cancer is caught early, the 5-year survival rate exceeds 99%. This stark statistic underscores the importance of overcoming hesitation and prioritizing regular screenings.
Novartis and NFL Stars Team Up to Promote Prostate Cancer Awareness
Novartis is taking action with a campaign designed to reduce stigma and encourage proactive health measures. The initiative centers on a simple PSA blood test, a non-invasive screening method that can detect potential issues early.
To amplify the message, Novartis has enlisted NFL tight ends, including Greg Olsen, to share their support. The players emphasize that there’s no need for anxiety—
“Just relax. It’s a blood test.”Olsen and his fellow athletes are actively engaging fans in Pittsburgh this week through interactive and onsite activations.
Why Early Screening Matters
The PSA blood test is a straightforward first step in prostate cancer detection. By making this information widely known, Novartis and the NFL stars aim to empower men to take control of their health without fear or delay.
Olsen’s Insights on the NFL and the Dallas Cowboys
During the conversation, Olsen also shared his thoughts on the NFL’s current landscape. When pressed about the Dallas Cowboys—games he frequently calls—he noted their recent instability, describing a “circular pattern” over the last four years as they continue searching for consistency. The upcoming draft in Pittsburgh may offer a turning point for the team.
Our thanks to Greg Olsen for his time and to Novartis for driving this vital awareness campaign.
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