Isabella Geraci Leads the Charge as Flag Football Explodes in Popularity Ahead of 2028 Olympics

Flag football is rapidly gaining traction across the United States, and one athlete leading the charge is Isabella 'Izzy' Geraci.

On June 22, 2025, Geraci showcased her skills as a wide receiver during the women’s flag football game between the USA and Australia at USA Football’s 'Summer Series' in Carson, California. The event took place at Dignity Health Sports Park, highlighting the sport’s growing prominence.

Flag Football’s Rapid Rise in the U.S.

Flag football is expanding at all levels, with the Big 12 conference considering adding women’s flag football as a varsity sport. The NFL is also embracing the sport, integrating flag football into the Pro Bowl this past season. Major stars, including those from the NFL, are eager to participate in the U.S. flag football team competing in the 2028 Summer Olympics.

Isabella Geraci: A Flag Football Star

Isabella 'Izzy' Geraci has emerged as one of the most recognizable figures in flag football. She recently partnered with NFL superstar Justin Jefferson to promote the sport through U.S. Bank’s expanded partnership with the NFL. As part of the collaboration, U.S. Bank—now an official sponsor of the NFL and wealth management partner—aims to grow flag football at all levels.

“I’m grateful to be part of this growth opportunity and excited to see what the future holds for flag football.”

— Isabella 'Izzy' Geraci

What’s Next for Flag Football?

The sport’s momentum is building, particularly in women’s flag football. With the 2028 Olympics on the horizon, the future of flag football looks promising. Fans and athletes alike are anticipating how the sport will evolve in the coming years.