NFL RedZone host Scott Hanson introduces the Seattle Seahawks during Super Bowl LX Opening Night at the San Jose Convention Center in San Jose, Calif., on Monday, Feb. 2, 2026. (Photo by Carlos Avila Gonzalez/San Francisco Chronicle via Getty Images)
The NFL Draft has officially arrived—one of the most anticipated and electrifying weeks of the year. For those outside the NFL universe, the draft’s allure can be hard to grasp. Over an extended weekend, teams select players in a process that, at its core, is simply the reading of names submitted by NFL teams.
Yet the draft’s popularity continues to surge. Pittsburgh is currently overrun with fans eager to immerse themselves in the experience. But what makes this event so captivating?
Scott Hanson recently joined SB Nation ahead of the draft to discuss its growing appeal. He emphasized the role of modern media in fueling the NFL’s dominance, noting that baseball’s cultural reign lacked the same mass-market effect. “The NFL is the greatest reality show on earth,” Hanson said, highlighting how fans can now engage with every moment of the league’s journey.
As the host of NFL RedZone, Hanson ensures fans don’t miss a second of the action during the season. His longstanding partnership with Lowe’s—another NFL collaborator—extends to the 2026 NFL Draft. Lowe’s designed and built the Draft Green Room, where Hanson spoke while surrounded by team-themed displays, including the Kobalt Mini Toolbox.
One such toolbox, the Dallas Cowboys edition, was showcased by RJ Ochoa on April 17, 2026:
Love this Dallas Cowboys-themed mini toolbox from @Lowes. They are available in store in local markets. Super fun and awesome and perfect for certain storage. pic.twitter.com/0x3br1M7H0
The 2026 NFL Draft marks the unofficial start of the season, and fans can now own a piece of the excitement. Lowe’s offers the Draft Green Room experience and the NFL Kobalt Mini Toolboxes on Lowes.com.
For Hanson, the NFL is more than a job—it’s a way of life. “My mini toolbox adorns my bookshelf where I work covering the NFL. Like Scott, the NFL is my life, and there are millions of people like us who love it in the same way.”
As the 2026 NFL Draft unfolds, the next generation of stars will emerge, captivating fans worldwide.
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