Sega has announced the next addition to its Labbies teddy bear plush line: a Goro Majima collectible based on the iconic character from the Yakuza and Like a Dragon series. The plush will launch on May 14, 2026, which also marks the character’s official birthday.
Unlike previous Labbies releases, this variant will be available only at the Sega Store Tokyo and Sega Store Shanghai. However, resale listings may appear on platforms like eBay after launch.
Goro Majima Labbies Plush: Sizes and Pricing
As with all Labbies plushies, two sizes will be offered:
- Standard size – ¥6,600 (~$43)
- Mascot size – ¥3,850 (~$25)
Exact dimensions were not disclosed. The plush features Goro Majima’s classic outfit from earlier Yakuza games, not designs from newer entries like Like a Dragon: Pirate Yakuza in Hawaii.
Official Image
Previous Sega Labbies Releases
The Goro Majima plush follows other Labbies collectibles, including:
- Kazuma Kiryu (fellow Yakuza protagonist)
- Sonic the Hedgehog (initial lineup)
- Persona 5 Joker (initial lineup)
- Shadow the Hedgehog (launched March 2026)
Sega has not confirmed whether the Goro Majima plush will receive a global release beyond Tokyo and Shanghai.
Stay updated on Sega’s latest merchandise by following official announcements.
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