Taylor Swift Files Trademark Applications to Block AI-Generated Voice Clones

Taylor Swift has spent years battling AI-generated imitations of her voice and likeness, and now she is taking her fight to the next level by filing trademark applications to block unauthorized AI voice clones. The legal move underscores the growing tension between celebrity rights and rapidly advancing artificial intelligence technology.

On August 15, 2024, Swift’s legal team filed trademark applications through TAS Rights Management seeking exclusive rights to two of her signature phrases: “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” The applications include audio clips of Swift speaking the phrases, which were originally recorded as part of a promotional campaign for her latest album.

The filings represent a strategic effort to assert control over how her voice is used in AI-generated content. While trademark law traditionally protects brand identifiers such as logos and slogans, Swift’s team is arguing that her distinctive vocal delivery—captured in the submitted audio—should also qualify for protection under trademark statutes.

Legal experts suggest that Swift’s case may face significant hurdles. Trademark protection typically applies to commercial use of a mark in connection with goods or services, and it is unclear whether courts will extend this protection to prevent AI companies from replicating a person’s voice without consent. The outcome could set a precedent for how celebrities and public figures protect their identities in the age of AI.

Swift is not alone in this fight. Other high-profile celebrities, including Dwayne “The Rock” Johnson and Tom Hanks, have also taken legal action against AI-generated impersonations. Earlier this year, Johnson filed a lawsuit against an AI voice-cloning app, while Hanks publicly warned fans about unauthorized deepfake ads using his likeness.

The rise of AI voice cloning tools has intensified concerns about misuse, including scams, misinformation, and unauthorized endorsements. Swift’s proactive legal strategy signals a broader industry shift as celebrities seek stronger protections against digital impersonation.