While baby boomers (born 1946–1964) have reclaimed their position as the largest cohort in the 2025 and 2026 collector car market—regaining the top spot from Gen X in early 2024—younger enthusiasts, particularly Gen Z, are driving fresh trends. Insurance quote activity, a reliable indicator of buyer interest, shows that Gen Z’s preferences differ markedly from older generations. Their choices reflect a blend of nostalgia, affordability, and performance, often favoring Japanese domestic market (JDM) models and compact classics.
To identify the vehicles most popular among Gen Z (born 1997–2012), Hagerty analyzed insurance quote data, focusing on the percentage of quotes from this demographic rather than total volume. Gen Z represents roughly 10% of the collector-car market, the smallest cohort, while millennials (born 1982–1996) account for about 20%. Boomers and Gen X together dominate nearly two-thirds of the market.
Top 5 Cars Favored by Gen Z Enthusiasts
The following five vehicles stand out for their disproportionate appeal to Gen Z, based on quote activity:
- Honda Beat
Why it’s popular: This kei-car is a standout for its compact size, three-cylinder engine, and playful zebra-print interior. Priced under $10,000, it’s far more affordable than its period rivals, such as the Suzuki Cappuccino and Autozam AZ-1. Its racing-inspired tachometer and lightweight design make it a unique choice for young enthusiasts. - Toyota Celsior (Lexus LS predecessor)
Why it’s popular: Though the Celsior was sold only in Japan, it shares its DNA with the globally recognized Lexus LS. Gen Z’s interest in this full-size luxury sedan may stem from its affordability and classic Toyota reliability. Most listings fall within a modest price range, making it accessible to younger buyers. - Mazda MX-5 Miata (NC generation)
Why it’s popular: The NC-generation Miata, produced from 2005 to 2015, remains a favorite for its lightweight design, rear-wheel-drive layout, and open-top freedom. Its affordability and strong aftermarket support make it a top pick for Gen Z enthusiasts seeking a fun, driver-focused car. - Subaru Impreza 2.5RS (GC/GF chassis)
Why it’s popular: The GC/GF-generation Impreza 2.5RS, produced from 1992 to 2001, is prized for its rally-inspired heritage and boxer engine. Its rally-ready design and tunability appeal to young buyers looking to modify and personalize their vehicles. - Nissan Skyline GT-R (R32, R33, or R34)
Why it’s popular: The Skyline GT-R, particularly the R32, R33, and R34 models, is a legend in the JDM scene. Its twin-turbocharged inline-six engine and all-wheel-drive system deliver thrilling performance. Gen Z’s interest is driven by its iconic status, tunability, and the growing accessibility of these models in the used market.
Key Trends Among Gen Z Collector Car Buyers
Several patterns emerge from the data:
- JDM Dominance: Three of the top five cars favored by Gen Z are JDM models, reflecting a strong cultural pull toward Japanese engineering and design.
- Affordability Matters: All five vehicles are priced within reach for younger buyers, with most listings under $20,000. This aligns with Gen Z’s preference for cost-effective collector cars.
- Performance and Fun: Gen Z enthusiasts prioritize driving enjoyment, lightweight designs, and the ability to modify their vehicles. The MX-5 Miata and Skyline GT-R exemplify this trend.
- Nostalgia and Uniqueness: Many of these cars evoke a sense of nostalgia or offer a unique driving experience that sets them apart from modern vehicles. The Honda Beat and Subaru Impreza 2.5RS are prime examples.
What’s Next for Gen Z in the Collector Car Market?
As Gen Z continues to grow as a demographic in the collector car space, their influence will likely shape future trends. Expect to see increased demand for affordable, tunable, and culturally significant models—particularly those with JDM roots. For now, the top five cars favored by Gen Z offer a glimpse into the priorities of this emerging generation of enthusiasts.