Toyota Land Cruiser FJ Customization Costs: How $28K FJ Can Reach $45K with Accessories

The Toyota Land Cruiser FJ, launched in Japan, provides a wide range of customization options through partnerships with Modellista, ARB, and Toyota’s own accessory catalog. These upgrades allow buyers to enhance both the style and off-road capability of the rugged SUV.

Customization Options for the Land Cruiser FJ

The accessory catalog includes upgrades from three key sources:

• Modellista: Toyota’s in-house tuning division, offering styling-focused enhancements.
• ARB: Specializing in heavy-duty off-road hardware.
• Toyota: Providing utility-focused accessories to complement the SUV’s rugged design.

Modellista’s Styling Upgrades

Modellista’s upgrades emphasize a cohesive and rugged aesthetic, avoiding sporty modifications that would clash with the FJ’s boxy design. Key additions include:

• A front bumper extension with integrated LED lights.
• A hood garnish and illuminated grille for a distinctive look.
• Subtle fender flares, side moldings, and a roof spoiler.
• Aluminum guards under the front and rear bumpers for added protection.
• 18-inch seven-spoke alloy wheels with a Matte Olive finish and polished ring.
• Interior LED accent lighting, door handle protectors, a sunshade, tinted windows, and Pioneer speakers.

ARB’s Off-Road Hardware

For buyers prioritizing off-road performance, ARB offers a range of heavy-duty upgrades, including:

• A heavy-duty skid plate to protect the undercarriage.
• Side steps that double as rock sliders for enhanced durability.
• A roof rack for additional cargo capacity.

These upgrades align with the Land Cruiser FJ Meridian concept, which was showcased in Thailand.

Toyota’s Utility-Focused Accessories

Toyota’s catalog bridges the gap between style and utility with practical additions such as:

• The “Playful Set,” featuring topographical decals on the hood, doors, and spare wheel cover.
• Molle panels on the rear door and cargo area sides for securing gear.
• Luggage trays, a backdoor opening guard, floor mats, seat covers, scuff plates, mud flaps, window shades, window visors, and dashcams.

Anti-theft options include traditional wheel locks and a steering wheel lock, though these may feel insufficient given the Land Cruiser’s recent theft issues in Japan.

The Total Cost: How Upgrades Add Up

The Land Cruiser FJ starts at ¥4,500,100 ($28,500) with a standard list of features. However, adding every available upgrade from the accessory catalog significantly increases the total cost:

• Modellista’s full treatment (exterior upgrades, wheels, and interior lighting): ¥965,800 ($6,100).
• ARB hardware: ¥591,800 ($3,800).
• Toyota’s Playful Set: ¥169,400 ($1,100).

When all upgrades are selected, the total price reaches ¥7,154,890 ($45,310), bringing the Land Cruiser FJ’s cost in line with that of a Land Cruiser 300 Series. This price point may not have been the intention for the FJ’s positioning in the market.