Toyota Land Cruiser FJ Launches in Japan: Price Matches RAV4 with Rugged Appeal

Toyota has officially launched the Land Cruiser FJ in the Japanese market, positioning it as a rugged yet accessible entry into its legendary off-road lineup. The SUV is priced at ¥4,500,100 ($28,500), a figure that closely aligns with the cheapest RAV4 Hybrid in Japan, specifically the rugged Adventure trim.

Land Cruiser FJ vs. RAV4: Key Comparisons

Compared to other Land Cruiser models, the FJ is priced ¥299,900 ($1,900) lower than the 70 Series and ¥1,279,300 ($8,100) cheaper than the larger 250 Series, making it a more affordable option for off-road enthusiasts.

Design and Features

The Land Cruiser FJ is built on Toyota’s IMV ladder-frame architecture, which also underpins the Hilux pickup. The Japanese-spec model measures 4,575 mm (180.1 inches) in length with a 2,580 mm (101.6 inches) wheelbase, making it slightly smaller than the RAV4.

The SUV is available in a single fully-loaded trim level, the VX trim, which comes standard with:

• Bi-Beam LED headlights
• 18-inch alloy wheels in Matte Black
• Five color options, including Smoky Blue
• Black interior with synthetic leather upholstery
• 7-inch digital instrument cluster
• 12.3-inch infotainment display
• Heated seats and steering wheel
• Toyota Safety Sense ADAS suite

Powertrain and Capability

The Land Cruiser FJ is powered by a naturally-aspirated 2.7-liter four-cylinder engine, producing 161 hp (120 kW / 163 PS) and 246 Nm (181 lb-ft) of torque. This engine is paired exclusively with a six-speed automatic transmission and a standard part-time 4WD system with a rear differential lock.

While Toyota has not confirmed future plans, reports suggest the potential addition of a mild-hybrid 2.8-liter turbodiesel to the lineup, though this is not expected before 2029.

Customization and Accessories

For those looking to enhance the FJ’s capability or style, Toyota offers a range of accessories from brands like ARB and Modellista. Options include:

• Roof racks
• Side steps
• Rugged bodykits
• Custom alloy wheels
• Various storage solutions

Companion Vehicle: The Land Hopper

Toyota has also announced the Land Hopper, a foldable three-wheeled electric personal mobility vehicle designed as a companion to the Land Cruiser FJ. The Land Hopper is set to launch in spring 2027, with pricing to be announced at a later date.

Global Availability and Pricing

The Japanese launch of the Land Cruiser FJ follows its earlier arrival in Thailand, where it is produced. The Thai-spec model is priced at 1,269,000 Baht ($39,200), which is $10,700 more expensive than the Japanese equivalent starting at ¥4,500,100 ($28,500).