Los Angeles Mayor Karen Bass has thrown her support behind a ‘no cap’ California production tax credit and a federal film and television tax credit, emphasizing the need to compete in a global battle for entertainment jobs.
“We must hold nothing back in our fight,”
“This is about an industry that is essential to our middle class and who we are as a city.”
Bass, whose position aligns with her political rival Councilwoman Nithya Raman, also addressed the proposed Paramount-Warner Bros. merger. She stated she would oppose the deal unless it avoided significant job losses.
“I cannot support a deal that results in massive job losses. I urge federal regulators to enforce job protections and creative freedom during the approval process, and I call on Paramount’s leadership to redouble its commitment to the industry workers in our city.”
Bass has positioned herself as a strong advocate for Hollywood, highlighting her role in drafting California’s first film and television tax credit legislation. According to the mayor’s office, she has used her authority to streamline city processes and improve customer service to better support creators and crews.
The mayor’s team also highlighted a new pilot program designed to assist film productions of all sizes in Los Angeles. The program offers a 20% discount on parking in LADOT-owned lots citywide, addressing a major financial barrier for productions due to the high cost of parking equipment and trucks.
Bass’ announcement comes as she faces a challenging re-election campaign ahead of the June 2 polls. Her opponents include Councilwoman Nithya Raman and Republican candidate Spencer Pratt, a former reality TV star, both of whom have emerged as strong contenders in the race.
Fundraising data from the Los Angeles Ethics Commission reveals that Bass has trailed her competitors in campaign fundraising this year. As of January, she has raised $494,734, while Pratt and Raman have each raised over $530,000 for their campaigns.
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