Kyle Loftis, the founder of 1320video, a viral street racing and car culture hub, passed away Tuesday night, according to representatives of the organization.
Since its launch in 2003, 1320video has cultivated a massive audience, including nearly 4 million YouTube subscribers, by featuring street races and other high-octane activities that often pushed legal boundaries.
1320video’s Mission and Reach
On its “About Us” page, 1320video describes itself as:
“1320Video is a crew of automotive enthusiasts who came together with one common passion – to explore the world of street cars and bring you the best of what we see. Based in the midwest, the 1320Video crew travels the world to find unique wild cars, cultures, and drivers.”
The platform’s reach extends globally, with over 10 million fans across its website, YouTube, Facebook, and Instagram. Its content spans drag racing, street racing, dyno shootouts, car shows, and roll racing events.
A Controversial but Influential Figure
While 1320video’s approach was often controversial, its impact on car culture is undeniable. The platform’s videos have been widely shared, including by The Drive, where many of its clips have been featured.
Loftis himself documented his journey in a video explaining how he built 1320video into the industry juggernaut it became today.
Loftis’s Recovery and Legacy
Representatives did not disclose details about Loftis’s passing. Earlier, he had reportedly recovered from a severe crash while filming a video for the channel in December.
Loftis was also a mentor to modern influencers, including Garrett Mitchell (Cleetus McFarland), who recently gifted Loftis a new Chevy Corvette ZR1 just weeks before his death.