Nissan finds itself at a crossroads. Despite a passionate enthusiast community deeply connected to the brand’s heritage, the company has struggled in recent years with a lackluster product lineup and declining excitement. However, just over a year into his role, Nissan CEO Ivan Espinosa has a clear message for fans: “Nissan is back.”

Espinosa isn’t wasting time. The automaker has already unveiled a comprehensive turnaround strategy aimed at reigniting passion for the brand. In a recent interview with The Drive, Ponz Pandikuthira, Senior Vice President and Chief Planning Officer for Nissan North America, shared exclusive details about Nissan’s ambitious plans.

Nissan’s Heritage Revival and Performance Push

During a one-on-one discussion on The Drivecast, Pandikuthira revealed several key initiatives:

  • A new department is being established to produce heritage parts and restomod kits, catering to enthusiasts who want to revive classic Nissan models.
  • Nissan will offer a JDM conversion kit for the upcoming Infiniti Q50 in the U.S., transforming it into a modern interpretation of the legendary Nissan Skyline.
  • A high-performance variant of the Nissan QX80 with over 600 horsepower will hit dealerships later this year.
  • The brand is reviving the Nissan Xterra, a beloved off-road SUV, after its discontinuation.
  • Nissan is developing a new family of frame-based SUVs and trucks, expanding its lineup with rugged, performance-oriented models.

Sports Cars and the GT-R’s Future

The latest The Drivecast episode also provided insights into Nissan’s executive team, which now includes a slate of automotive enthusiasts focused on revitalizing the brand. Key discussions included:

  • Efforts to bring back the Nissan Silvia, a classic sports car, and expand the brand’s sports car lineup.
  • Updates on the Nissan Z, including what’s coming next for the model.
  • An acknowledgment of the Nissan GT-R’s current hiatus—though not its demise—amid rumors of its return.

Inside The Drivecast: Behind-the-Scenes Automotive Insights

The Drivecast is The Drive’s weekly podcast, delivering exclusive behind-the-scenes coverage of the automotive industry. Each episode, released every Wednesday, explores the biggest stories, controversies, and key figures shaping the roads we drive on. With original reporting, insider access, and expert insights, the podcast aims to make listeners feel like industry insiders.

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Source: The Drive