Oprah Winfrey’s media empire is making a major move to Amazon. Harpo Entertainment, her production company, has struck a comprehensive multiyear deal with the tech giant that includes the distribution of her iconic franchises and video podcasts.
The agreement transfers The Oprah Podcast to Wondery, Amazon’s podcast network, while also securing rights to the full 25-season library of The Oprah Winfrey Show and other franchises such as Favorite Things and Oprah’s Book Club. These will be distributed across Amazon’s platforms, including Prime Video.
Financial terms of the deal were not disclosed.
Oprah’s Statement on the Partnership
“Hosting this podcast allows me to continue the work I feel called to do – opening the door for conversations that matter. The kind of conversations that remind us we’re not alone, and invite us to see ourselves and one another more clearly. Expanding our reach globally is an opportunity I embrace, as we continue to connect through stories that invite new ways of seeing and, hopefully, deepen understanding.”
The Oprah Podcast currently boasts nearly 1 million subscribers on YouTube and releases new episodes weekly. While episodes will continue to be available on YouTube, the deal ensures they will now also be distributed across Amazon’s services, including Prime Video.
Amazon’s Perspective on the Collaboration
“Oprah Winfrey has built one of the most iconic, timeless brands in the world, spanning television, publishing, and beyond,” said Steve Boom, Vice President of Audio, Twitch, and Games at Amazon. “Through this collaboration with Harpo Entertainment, we are bringing her voice to more people and expanding how her audiences engage with Oprah in ways only Amazon can deliver.”
“Long before the term ‘creator’ existed, Oprah was building a direct and deeply personal connection with audiences across generations – and that bond continues to grow,” added Matt Sandler, General Manager of Creator Services at Amazon. “Creators are reshaping entertainment, and Oprah continues to pave the way. We couldn’t be more excited to partner with her on what’s ahead.”
The deal was negotiated by CAA and Loeb Loeb LLP on behalf of Harpo Entertainment.
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