Panasonic has unveiled the Lumix L10, a new compact camera with a fixed lens, specifically designed for photographers rather than video creators. The announcement marks a strategic shift in the Lumix lineup, emphasizing still photography over videography.

The Lumix L10 is now available for preorder in two standard finishes: black and silver, both priced at $1,499.99. To celebrate the 25th anniversary of the Lumix brand, Panasonic is also offering a limited-edition titanium gold version. This special edition includes matching accessories and software, with a price tag of $1,599.99. Availability for the titanium gold model will be restricted and primarily through Panasonic’s online store.

The Lumix L10 weighs 508 grams and features a magnesium alloy front case paired with a metal exterior. The body is partially wrapped in a textured finish, enhancing grip and durability while maintaining a sleek design.

Source: The Verge