Square Enix and Asahi Unveil Sephiroth’s Asahi Future Lemon Sour Commercial for Final Fantasy VII Remake

Square Enix and Asahi Collaborate on Final Fantasy VII Remake-Themed Asahi Future Lemon Sour

In April 2026, Square Enix and Asahi teased a collaboration between Final Fantasy VII Remake and Asahi’s Future Lemon Sour drink. The reveal confirmed a new commercial featuring Sephiroth, the iconic villain, enjoying the beverage. The ad highlights the drink’s key selling point: real lemon slices inside the can.

Sephiroth is shown cutting the lemon slices before drinking the alcoholic beverage, emphasizing the product’s freshness and appeal. The collaboration also includes the opening of a Lemon’s Heaven pop-up bar in Tokyo’s Roppongi Hills, themed after Tifa’s Seventh Heaven bar from the game.

Commercial and Promotional Details

Leading up to the ad’s release, Asahi and Square Enix shared promotional imagery featuring the three varieties of Asahi Future Lemon Sour—Original, Koime, and Plain—on the in-game news show Midgar Today SNNet News from Final Fantasy VII Remake. The companies also released images of the three cans adorned with the game’s logo and a fake invoice from Lemon’s Heaven for 300 cans of Future Lemon Sour.

The full Sephiroth commercial for Final Fantasy VII Remake x Asahi Future Lemon Sour aired on April 28, 2026. The ad was teased by Asahi Beer Japan on Twitter with the message:

「未来のレモンサワー×FINAL FANTASY VII REBIRTH コラボCM解禁 未来のレモンサワーとの奇跡のコラボをお見逃しなく 明日4月28日(火)、未来のレモンサワー発売です」

https://twitter.com/asahibeer_jp/status/1783564890123456789

Lemon’s Heaven Pop-Up Bar in Tokyo

The Lemon’s Heaven pop-up bar will be located in the Roppongi Hills complex in Minato, Tokyo. The bar will operate during Golden Week, from April 29, 2026, to May 3, 2026. Entry is restricted to attendees aged 20 and over, with a maximum capacity of 60 people at a time.

The pop-up will serve all three varieties of Asahi Future Lemon Sour, along with other soft drinks. The promotional mock-up for the bar’s setup has been shared by Square Enix and Asahi.

Sephiroth’s Past Advertising Appearances

Sephiroth has previously appeared in other advertisements, including a 2024 commercial for Cup Noodles. This marks another collaboration where the iconic character promotes a product, blending gaming culture with real-world marketing.

Game Availability and Future Releases

Final Fantasy VII Remake is available on Nintendo Switch 2, PS4, PS5, Xbox Series X, and PC. Final Fantasy VII Rebirth is currently available on PS5 and PC, with releases planned for Nintendo Switch 2 and Xbox Series X on June 3, 2026.

Asahi Future Lemon Sour may also be available at Asian grocery stores in the United States.