Starz Orders New Black Rodeo Drama Series from Showrunner Kirk A. Moore

Starz has greenlit its second wholly-owned original series, a drama set in Southeast Texas that explores the world of Black rodeos. The untitled series will premiere with eight hourlong episodes in its first season.

The series follows three siblings bound by their mother’s legacy and the unfinished business of their father. “Driven by their own ambitions and drawn into each other’s orbit, alliances shift, relationships tangle and nothing stays private for long,” reads a press release.

Kirk A. Moore, known for his work on Demascus and American Crime, will serve as showrunner and executive producer.

Starz’s Commitment to Diverse Storytelling

This upcoming series marks the second original fully owned by Starz, following the crime drama Fightland. It reinforces the network’s dedication to programming that serves women and underrepresented audiences. Alongside the hit series P-Valley, the rodeo drama further expands Starz’s slate of series rooted in Black Southern culture.

Industry Context: Diversity Decline in Hollywood

This series order arrives amid a decline in on-screen diversity across Hollywood, a trend exacerbated by the Trump administration’s “anti-woke” policies. According to UCLA’s Diversity Report, the percentage of film roles given to BIPOC (Black, Indigenous and people of color) actors dropped by more than 6% from 2023, accounting for only 23.1% of film roles in 2025. Notably, films with casts composed of 41-50% BIPOC actors achieved the highest median global and domestic box office grosses.

Television has also seen a decline in representation. UCLA’s report found that in 2024, nearly 80% of leads in the most-watched streaming comedies and dramas were white actors.

Starz Leadership Praises the Series

“Messy family dynamics, jaw-dropping spectacle and an undeniable swagger — this is the kind of bold, original storytelling we’re proud to own from the ground up. With a touch of urban grit and a huge dose of country soul, it’s Texas through and through. There’s nothing else like it, and we’re thrilled to bring it to Starz’s audiences.”
— Kathryn Busby, president of original programming at Starz

Executive Producers and Key Team Members

The series will be executive produced by:

• Mark Johnson (Breaking Bad, Interview with the Vampire) and Myki Bajaj (Demascus) of Gran Via Productions
• Tony Hernandez, Elise Henderson, and Lilly Burns of Counterpart Studios (Dexter: Resurrection, Maximum Pleasure Guaranteed)

On the Starz side, the project will be overseen by:

• Giovanna Desselle, vice president of original programming
• Christina Jokanovich, senior vice president of original programming

Kirk A. Moore is represented by CAA, with Scott Carr as his manager and Loan Dang and Nina Shaw as his attorneys.