Stewart Brand has spent decades shaping how we think about technology, the environment, and the future. He first came to prominence in the 1960s as the co-creator of the Whole Earth Catalog, the counterculture bible that inspired personal computing, the hacker ethic, and the modern environmentalist movement.
Since then, Brand has launched the Long Now Foundation, championed nuclear power and de-extinction, and advocated for thinking in 10,000-year time spans. In his new book, Maintenance: Of Everything, Part One, he argues that the real work of civilization isn’t flashy invention but the long, patient care of complex systems.
In March, Brand spoke with Nick Gillespie about what that means—and whether his vision of planetary stewardship conflicts with libertarian values of individualism, creative destruction, and decentralized power.
Why Maintenance Matters More Than Innovation
Reason: Your new book argues that maintenance is the hidden foundation of everything. What do we miss when we focus on innovation, creative destruction, and disruption and forget about checking that everything is tied down the right way on a daily basis?
Brand: I don't think they're opposed. A lot of innovation comes out of maintenance. People who figure out how to improve a thing are often the ones who are stuck with keeping it going and realizing how difficult that is. ‘Gee, we could make it easier this way or that way. Or what if we just throw this stupid thing away and get something better?’ Which is all part of the process of keeping something going.
We often think of maintenance in terms of preventive maintenance. Repair is such a hassle when something breaks—it’s a trauma to you and to the system that the thing is part of. We spend some of our time doing the very unrewarding thing of changing the oil and brushing your teeth so that your teeth don’t fall out and your car doesn’t blow up. But really, maintenance is the whole complete process of keeping the thing going.
For example, right now, I’m writing on the history of agriculture, because if you’re an animal, you’ve got to keep it fed. We are animals and we have to keep ourselves fed. The process of doing that has been one innovation after another.
Interchangeable Parts and Self-Reliance
You write about how interchangeable parts made it easier for people to fix things rather than throw the whole thing away, and how necessity was the mother of invention—living miles away from your neighbor, you had to figure out how to fix things yourself. Do you feel that, as a society, we still have that ethos, or have the machines we use to live and prosper become mysterious to us?
The Model T was designed to be maintained and tailored any old which way. Henry Ford grew up on a farm in the Midwest. He knew that farmers and ranchers were very good at fixing their own stuff, so he counted on that. The Model T stayed the Model T,