The International Journalism Festival in Perugia, Italy, recently convened over 2,000 journalists and 526 speakers for four days of discussions on the future of journalism. Among the attendees was the author, who participated in a panel on journalism training amid AI advancements and attended 15 additional sessions. Five key ideas stood out, emphasizing how journalism can become more human, sustainable, and inventive despite industry challenges.

Live Journalism: A Revival of Human Storytelling

Madrid-based Diario Vivo is pioneering live journalism by placing journalists and ordinary people on stage to share unscripted personal stories. The format, designed to evoke laughter and tears, aims to rebuild trust between journalists and the public. Since its 2017 launch with just 100 attendees, Diario Vivo has expanded to sell out 1,000-seat venues, with over 25,000 people attending shows across multiple cities.

Germany’s Correctiv, a nonprofit newsroom, transforms investigative journalism into theater performances by professional actors. Jean Peters, the editor-in-chief, revealed plans to build a network of 50+ theaters across Europe to distribute these productions. David Schraven, Correctiv’s publisher, noted that each two-hour performance is "equivalent to 3.6 million seconds spent on TikTok, but with a much bigger impact."

This movement revives the legacy of Pop-Up Magazine, which launched in California in 2009 and hosted sold-out shows for tens of thousands of people across North America until closing in 2023 due to pandemic-related challenges.

Nonprofit Newsrooms: Strategies for Long-Term Success

Five nonprofit news leaders shared actionable strategies for sustainability:

  • ProPublica relies on 90,000 individual donors, avoiding dependence on a single wealthy patron. They operate across eleven platforms and have partnered with hundreds of publishers, including The New York Times and NPR. ProPublica is also developing a Local Reporting Network to expand its impact.
  • The 19th, founded by Emily Ramshaw, raised a $30 million endowment in just six months. Ramshaw’s approach included sending 100 cold messages weekly to non-traditional philanthropists, such as women’s rights donors. She aims to raise a total of $100–$200 million to secure the organization’s future. Ramshaw humorously credited her $75 Instagram verification and $1,000 LinkedIn Pro accounts as pivotal investments for donor cultivation.
  • The Center for Investigative Reporting merged with Mother Jones to expand beyond documentary film and audio into a broader digital media portfolio. CEO Monika Bauerlein reported that the newsroom achieved 50 million video views in the first three months of 2026. Her advice to nonprofit leaders: "Get over your attachment to how you used to do things."
  • MLK50, based in Memphis, operates under the tagline "Justice Through Journalism."