Since BMW first announced its Neue Klasse—a next-generation electric vehicle (EV) architecture and design language—back in 2021, enthusiasts and industry observers alike have eagerly awaited its arrival in the automaker’s flagship model. That wait is now over.
Today, BMW unveiled the new 7 Series built on the Neue Klasse platform during simultaneous events in New York City and Beijing. While some design choices have sparked debate, the underlying power and technology are poised to make these vehicles—priced at $100,000 and above—highly competitive in the luxury EV market.
BMW’s long-standing slogan, “The Ultimate Driving Machine,” may soon evolve to reflect the brand’s shift toward electrification and innovation.
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