‘Star Wars’ Streaming Trends Reveal Generational Preferences in 2026
Nielsen’s streaming data for the first quarter of 2026 highlights a multigenerational appeal for the ‘Star Wars’ franchise, with distinct favorites emerging across age groups.
Top ‘Star Wars’ Titles by Generation
- Gen Alpha (ages 2-13): The Mandalorian is the most-streamed title.
- Baby Boomers (ages 62-80): The Mandalorian leads viewership.
- Millennials (ages 30-45): Andor is the top choice.
- Gen X (ages 46-61): Andor dominates streaming.
- Gen Z (ages 14-29): Star Wars: The Clone Wars is the most-streamed title.
Franchise Viewership in 2025
In 2025, ‘Star Wars’ titles generated a total of 33 billion viewing minutes across linear TV and streaming, with streaming accounting for the majority of the total.
Top Viewed ‘Star Wars’ Films in 2025
The ‘Star Wars’ films captured the largest share of viewing time:
- 1st: A New Hope (highest minute total)
- 2nd: The Phantom Menace
- 3rd: Rogue One: A Star Wars Story (boosted by the second season of Andor)
Most-Watched Live Action Series: ‘Andor’
Andor was the most-watched live action series in 2025, generating 7.4 billion viewing minutes. It ranked in Nielsen’s top 10 for six consecutive weeks. Other top programs included Skeleton Crew and The Mandalorian.
May the 4th Viewing Trends
On May 4, 2025, fans streamed nearly 637 million minutes of ‘Star Wars’ content. Andor led the rankings, coinciding with the rollout of its second and final season. The top five titles streamed that day were:
- Andor
- A New Hope
- The Phantom Menace
- The Empire Strikes Back
- Revenge of the Sith
Conclusion
The data underscores the franchise’s ability to engage diverse age groups, with each generation gravitating toward different ‘Star Wars’ titles. Whether through live action series or classic films, ‘Star Wars’ continues to dominate streaming and linear TV.
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