Honda Prelude Sales Surge in April as Subaru BRZ Lags Behind

Honda’s April Sales Show Mixed Results with Prelude Leading the Way

Honda and Acura released their April sales figures, revealing a mixed performance across both brands. Combined car sales surged by 17.5%, marking a notable improvement. Among Honda’s lineup, the Prelude delivered its strongest monthly sales since its return, signaling a positive shift for the automaker.

Honda’s April Sales Rise 1.6% Despite Challenges

Honda’s overall sales climbed 1.6% in April, totaling 125,571 units. Cars emerged as the primary driver of growth, with crossovers, trucks, and vans experiencing declines. This trend contrasts with the brand’s struggles over the past year, offering a glimmer of optimism.

Sedans Drive Growth: Accord and Civic Post Strong Gains

The Accord was the standout performer, with sales skyrocketing 42.5% to 16,071 units. The Civic also saw a significant boost, rising 6.3% to 25,040 units. These gains highlight the resurgence of sedan demand among American consumers.

Prelude Achieves Record Month, Outsells Subaru BRZ

The Prelude recorded its best sales month yet, with 357 units sold—77 more than in March. Despite modest year-to-date sales of 1,152 units, the Prelude outperformed the Subaru BRZ, which sold 1,086 units through April.

Crossovers and SUVs Face Decline, CR-V Remains a Bright Spot

Crossovers, trucks, and vans saw a 5.3% decline in April, totaling 84,103 units. The Odyssey plummeted 23% to 7,449 units, while the electric Prologue dropped 18.4% to 1,508 units. The Ridgeline, HR-V, Pilot, and Passport also experienced declines.

The CR-V was the exception, posting a 2.9% increase with 42,677 units sold, reinforcing its status as Honda’s best-selling vehicle. Hybrids continued to gain traction, with over 40,000 units sold in April. More than half of all Accords and CR-Vs sold were electrified, reflecting growing consumer interest in fuel-efficient options.

Passport’s TrailSport Trim Dominates Buyer Preferences

While the Passport saw an overall decline, 81% of buyers opted for the upscale TrailSport trim. Priced at $48,650, the TrailSport lineup includes the regular variant, as well as Blackout, Elite, and Blackout Elite versions.

Acura’s April Sales Drop 15.6%, RDX Faces Major Decline

Acura’s sales took a significant hit in April, falling 15.6% to 11,834 units. The RDX experienced the steepest drop, plummeting 32.2% to 2,538 units. The model is set to go on hiatus, raising concerns about Acura’s future in the SUV segment.

Other Acura models fared poorly, with only 81 TLXs and 10 ZDXs sold. The MDX remained relatively stable, while the Integra showed promise with a 27.1% increase in April and a 26% year-to-date gain.