Consumer Excitement Shifts: 'Michael' Tops Weekly Entertainment Mentions

Marketers, distributors, advertisers, and media outlets constantly seek insights into consumer excitement around entertainment offerings. To address this, ScreenShare, a data partnership between Screen Engine/ASI and TheWrap, tracks the Top 10 most-mentioned entertainment options weekly. These rankings reflect momentum shifts compared to the prior week and are published on the Data Analysis page of the WrapPRO Members Hub.

Week of April 25–May 1, 2026: Key Highlights

For the week of April 25–May 1, 2026, the data reveals significant shifts in consumer interest:

  • ‘Michael’ leads overall with 4.38% of mentions, climbing week over week following its April 24 theatrical release.
  • The Devil Wears Prada 2’ (3.68%) slips slightly from last week’s top position but remains a major talking point ahead of its May 1 release.

Film Dominance in the Top 10

Films account for six of the Top 10 titles, with franchise films continuing to drive excitement:

  • ‘Star Wars: The Mandalorian and Grogu’ (2.85%) maintains strong momentum.
  • ‘The Super Mario Galaxy Movie’ (2.40%) remains a top contender.
  • ‘Spider-Man: Brand New Day’ (2.29%) holds steady in the rankings.
  • ‘Project Hail Mary’ (2.04%) gains traction, remaining exclusively in theaters long after its March 20 release.

Television and Gaming Round Out the Top 10

Television and gaming also feature prominently in consumer discussions:

  • ‘Stranger Things’ (1.89%) returns to the Top 10, bolstered by its animated spinoff on Netflix.
  • ‘The Boys’ (1.75%) remains in the top 10 ahead of its May 20, 2026 finale.
  • ‘Grand Theft Auto VI’ (2.14%) edges up slightly, reflecting sustained anticipation ahead of its November release.
  • ‘NBA Basketball’ (1.78%) stays in the Top 10 as the postseason advances to the second round.

Why These Rankings Matter

These insights provide valuable data for industry stakeholders to gauge consumer interest and adjust marketing strategies accordingly. The ScreenShare rankings offer a real-time pulse on what entertainment offerings are capturing public attention.

Source: The Wrap