Strive (ASST) Surpasses 15,000 Bitcoin Treasury with $33.9M Purchase, Becomes Major Corporate Holder

Dallas-based Strive, Inc. (Nasdaq: ASST) announced on Monday, May 1, 2026, that its Bitcoin treasury has surpassed 15,000 BTC following the acquisition of 444 Bitcoin for $33.9 million at an average cost of $76,307 per coin.

CEO Matt Cole confirmed the purchase via X, while the company filed an 8-K with the SEC to disclose the transaction details. This latest purchase extends Strive’s ongoing accumulation strategy, positioning it among the most active corporate Bitcoin buyers in the market.

As of April 24, 2026, Strive held 14,557 BTC after acquiring an additional 789 Bitcoin at $77,890 per coin. The new transaction pushes the company’s total holdings past the 15,000 BTC milestone, with the treasury now valued at approximately $1.2 billion based on current Bitcoin prices.

Financial Position and Share Structure

The SEC filing also revealed Strive’s balance sheet as of May 1, 2026:

• $97.9 million in cash and cash equivalents
• $50.4 million in the Variable Rate Series A Perpetual Stretch Preferred Stock (STRC) of Strategy—the firm led by Michael Saylor, which rebranded from MicroStrategy

Strive reported the following share structure:

• 63,129,587 shares of Class A common stock
• 9,893,844 shares of Class B common stock
• 4,959,536 shares of Variable Rate Series A Perpetual Preferred Stock

The preferred stock is traded under the ticker SATA.

Milestone Driven by Strategic Acquisition

This milestone follows Strive’s January 2026 acquisition of Semler Scientific, which integrated the medical technology firm as a subsidiary. At the time of that deal, Strive held 12,798 BTC, ranking it as the 11th largest public corporate Bitcoin holder globally. Since then, the company has added more than 2,200 BTC to its treasury.

Strive’s Bitcoin-Centric Business Model

Strive positions itself as the first public asset management Bitcoin treasury corporation, with a strategy focused on increasing Bitcoin holdings per share. The company treats Bitcoin as the primary benchmark for all capital allocation decisions.

Under CEO Matt Cole, who has led the company since April 2023 and served as Chairman since September 2025, Strive has adopted a strategy centered on “digital credit”—structured finance products designed to generate yield through Bitcoin exposure. The SATA preferred stock plays a pivotal role in this approach.

In January 2026, Strive raised $225 million through an oversubscribed SATA offering, with investor demand exceeding $600 million. The stock offers an annualized yield near 13% and maintained its peg despite Bitcoin’s 50% drawdown in recent months.

Parallel Bet on Bitcoin-Backed Structured Products

Strive’s $50.4 million investment in Strategy’s STRC preferred stock reflects a broader bet on Bitcoin-backed structured products within corporate treasuries. Strategy, led by Executive Chairman Michael Saylor, holds 818,334 BTC as of late April 2026, acquired at a cumulative cost of approximately $61.8 billion and an average price of $75,537 per coin. This makes Strategy the largest corporate Bitcoin holder globally, controlling nearly 4% of Bitcoin’s fixed 21 million supply.

Market Reaction and Stock Performance

As of the time of writing, ASST shares were trading at $16.23, reflecting a 0.05% decline. Over the past year, the stock has lost an estimated 88% of its value, though the company’s Bitcoin accumulation strategy remains a key focus for investors.